I think we can all agree social media is a good thing, when used the right way. I know I have been able to reconnect with lost friends, and as much as facebook makes me crazy, it is the only way I know what is going on with my family most of the time.
Despite all of the good on the internet, there are some downfalls, and pitfalls. The example I give today is about a woman named Justine Sacco. Ms. Sacco was a PR director for a firm that did humanitarian work. One day she tweeted out a “joke”, and then got on an airplane for 11 hours. During that time, her “joke,” which really wasn’t very funny, or even a joke, really, broke the internet (at least for that week), and created a public furor which left her without a job, and a ruined reputation.
To read the full story click HERE.
The author of the article interviewed Ms. Sacco and the man who created the fury surrounding her bad tweet, Sam Biddle. In an ironic twist of events, Sam Biddle had his own fury from something he said online too, and although his reputation did not suffer as much as Ms. Sacco, he still had his walk in the social media hall of shame.
After reading the article, another friend commented that these public shamings, pile-ons and furies were like the Scarlet Letter of our day. Because someone said something stupid, and thoughtless, they were branded for life, they lost their job, and their reputation was ruined. Continue reading